Email & Klaviyo that
drives 25–40%
of your revenue.
Turn traffic into customers, customers into repeat buyers, and email into one of your highest-performing revenue channels.
.png&w=3840&q=95)
More Revenue From Customers You've Already Paid To Acquire.
Acquiring customers is expensive. Keeping them shouldn't be.
We help Shopify brands turn email into one of their highest-performing revenue channels through Klaviyo strategy, lifecycle automation, advanced segmentation, and conversion-focused campaigns that increase repeat purchases and customer lifetime value.
Revenue-Ready Klaviyo Foundation
Proper setup is what separates profitable email programs from expensive mistakes. We build your Klaviyo infrastructure, customer data architecture, tracking, and integrations so every automation and campaign is powered by accurate data.
Automated Revenue Generation
We build and optimize the complete lifecycle journey — from welcome and abandoned cart to replenishment, VIP, and winback flows — so revenue keeps growing even when you're not actively sending campaigns.
Advanced Segmentation & Personalisation
The right message to the right customer at the right time. We use behavioural data, purchase history, predictive analytics, and customer intent signals to increase engagement and conversion rates across every send.
Deliverability & Revenue Reporting
Getting emails sent isn't enough — they need to reach the inbox and generate revenue. We monitor deliverability, inbox placement, sender reputation, and performance metrics tied directly to business outcomes.
25–40%
Revenue from Email
Industry: <15%
3x
Avg ROI
First 90 days
15+
Flows Per Account
End-to-end lifecycle
95%+
Inbox Placement
Industry: 80–85%
$36
Return Per $1
DMA email ROI benchmark
The numbers
The results our email programs drive
Representative outcomes from Shopify email programs we've built and run. Your numbers depend on list size, catalog and starting point — the free audit gives you a realistic projection for your store.
32%
of revenue from email
Skincare / beauty DTC
Full flow buildout plus a weekly campaign calendar tripled email's share of revenue in the first 90 days.
+38%
email-attributed revenue
Apparel & accessories
Rebuilt abandoned-cart, browse-abandonment and winback flows with proper segmentation over 120 days.
4.2x
account ROI
Supplements & wellness
Replenishment and subscription flows turned one-time buyers into predictable repeat revenue.
95%+
inbox placement
Home & lifestyle
Deliverability cleanup and a sunset flow moved sends out of spam and back into the primary inbox.
Every flow that earns, built and optimised.
From welcome to winback — every lifecycle stage covered with the segmentation, automation, and creative needed to make the channel compound.
Welcome Series
Your welcome flow is often the highest-converting flow in your account. We turn new subscribers into paying customers through strategic onboarding, trust-building, and conversion-focused messaging delivered when purchase intent is at its highest.
Abandoned Cart Recovery
Not every abandoned cart is a lost sale. We recover revenue that would otherwise slip away through strategic recovery sequences that bring high-intent shoppers back to complete their purchase.
Browse Abandonment
Most visitors leave before reaching checkout. Browse abandonment helps convert interested shoppers into customers by re-engaging them before they move on to a competitor.
Post-Purchase & Replenishment
The first purchase should be the start of the relationship, not the end of it. We help turn one-time buyers into loyal repeat customers through strategic post-purchase communication.
Winback & Re-engagement
Winning back an existing customer is often more profitable than acquiring a new one. We help re-engage dormant customers before they're lost for good.
VIP & Loyalty Flows
Your most valuable customers deserve more than generic marketing. We create loyalty experiences that strengthen relationships, increase retention, and maximise lifetime value.
Campaign Strategy & Sends
Flows build the foundation. Campaigns drive ongoing growth. We create and execute strategic campaigns that generate revenue throughout the year while keeping customers engaged.
Segmentation & Predictive AI
The right message to the right customer at the right time. We use customer data and predictive insights to improve relevance, engagement, and revenue.
Deliverability & Inbox Placement
Even the best email strategy fails if customers never see it. We ensure your emails consistently reach the inbox where they can generate revenue.
Why Klaviyo for Shopify?
Klaviyo is a Shopify Premier Partner — the preferred ESP for Shopify Plus — and powers ~176,000 brands worldwide. It unifies customer data, email, SMS, predictive analytics, reviews, and a customer service hub into one platform. The right stack for any DTC brand serious about retention.
What's included in our email program
Welcome Series
Your welcome flow is often the highest-converting flow in your account. We turn new subscribers into paying customers through strategic onboarding, trust-building, and conversion-focused messaging delivered when purchase intent is at its highest.
Convert More Subscribers Into Customers
Strategic welcome journeys designed to convert more subscribers into paying customers while they're actively evaluating your brand.
Build Buyer Confidence Early
Reduce hesitation and increase purchase intent through customer proof, brand positioning, and messaging that builds trust from the very first interaction.
Increase First-Purchase Revenue
Guide new subscribers toward the products they're most likely to buy, accelerating the path from signup to first order.
Abandoned Cart Recovery
Not every abandoned cart is a lost sale. We recover revenue that would otherwise slip away through strategic recovery sequences that bring high-intent shoppers back to complete their purchase.
Recover Revenue That Would Otherwise Be Lost
Bring shoppers back before purchase intent fades with strategically timed recovery sequences designed to convert missed opportunities into completed orders.
Remove Friction From Checkout
Address the concerns, objections, and uncertainties that prevent shoppers from completing their purchase.
Recover Sales Without Sacrificing Margins
Increase cart recovery through persuasive messaging and smart incentives — recovering more sales without leaning on deep discounts that erode your margins.
Browse Abandonment
Most visitors leave before reaching checkout. Browse abandonment helps convert interested shoppers into customers by re-engaging them before they move on to a competitor.
Turn Product Interest Into Revenue
Reconnect with shoppers who showed buying intent but left before taking action, helping convert interest into sales.
Stay Top Of Mind During Decision-Making
Keep your products visible while customers evaluate their options, increasing the likelihood of returning to purchase.
Capture Revenue Beyond Cart Recovery
Recover potential customers earlier in the buying journey, unlocking revenue opportunities most brands overlook.
Post-Purchase & Replenishment
The first purchase should be the start of the relationship, not the end of it. We help turn one-time buyers into loyal repeat customers through strategic post-purchase communication.
Turn First Purchases Into Repeat Purchases
Keep customers engaged after checkout with timely communication designed to encourage their next order.
Increase Customer Lifetime Value
Strengthen customer relationships through personalised follow-ups, education, and relevant product recommendations.
Create Predictable Repeat Revenue
Automatically re-engage customers when they're most likely to reorder, driving consistent repeat purchases over time.
Winback & Re-engagement
Winning back an existing customer is often more profitable than acquiring a new one. We help re-engage dormant customers before they're lost for good.
Recover Customers Before They're Gone
Identify and re-engage customers showing signs of disengagement before they fully churn.
Bring Lost Revenue Back Into The Business
Reconnect with previous customers through personalised campaigns designed to reignite purchasing behaviour.
Improve Long-Term Customer Retention
Create structured re-engagement journeys that keep valuable customers connected to your brand.
VIP & Loyalty Flows
Your most valuable customers deserve more than generic marketing. We create loyalty experiences that strengthen relationships, increase retention, and maximise lifetime value.
Reward Your Highest-Value Customers
Deliver exclusive experiences that strengthen loyalty and encourage continued purchasing.
Increase Retention Across Your Best Segments
Build stronger customer relationships through rewards, milestones, and personalised communication.
Maximise Revenue From Existing Customers
Turn your most loyal customers into a predictable and growing source of repeat revenue.
Campaign Strategy & Sends
Flows build the foundation. Campaigns drive ongoing growth. We create and execute strategic campaigns that generate revenue throughout the year while keeping customers engaged.
Generate Revenue Beyond Automated Flows
Drive additional sales through strategic promotions, launches, seasonal campaigns, and retention initiatives.
Continuously Improve Campaign Performance
Increase revenue over time through ongoing testing of messaging, creative, offers, and audience targeting.
Align Every Send With A Business Goal
Every campaign is built around a clear objective, ensuring each send contributes directly to growth.
Segmentation & Predictive AI
The right message to the right customer at the right time. We use customer data and predictive insights to improve relevance, engagement, and revenue.
Reach The Customers Most Likely To Buy
Segment audiences based on behaviour, purchase history, and intent to increase conversion rates.
Increase Revenue From Every Send
Deliver more relevant messaging that drives stronger engagement and higher purchase rates.
Unlock Hidden Revenue Opportunities
Identify high-value customer segments and future VIPs before they become obvious within your customer base.
Deliverability & Inbox Placement
Even the best email strategy fails if customers never see it. We ensure your emails consistently reach the inbox where they can generate revenue.
Get More Emails Into The Inbox
Maintain strong sender reputation and technical foundations that maximise inbox placement.
Protect Long-Term Email Performance
Prevent deliverability issues that quietly reduce engagement, visibility, and revenue.
Maximise Revenue From Every Campaign
Ensure the campaigns and flows you've invested in are reaching customers and performing at their full potential.
Not sure which flows to build first?
We audit your current account in week one and prioritise the flows that earn fastest — usually welcome and abandoned cart see revenue inside 30 days.
Built Around Your Existing Tech Stack.
Email performs best when every customer touchpoint works together.
We integrate Klaviyo with the platforms that power your customer journey — from subscriptions and loyalty to reviews, SMS, and customer data — creating a connected retention system that drives more revenue from every customer.
Klaviyo
Email & Automation
Attentive
SMS Marketing
Postscript
SMS Marketing
Recharge
Subscriptions
Skio
Subscriptions
Yotpo
Loyalty & Reviews
Smile.io
Loyalty Programs
Okendo
Reviews & UGC
How much revenue is email leaving on the table?
Strong Shopify email programs drive ~30% of total revenue. Enter your numbers to see the gap between where you are and where you could be.
Estimated revenue you could add
$16,000 /mo
≈ $192,000 per year
Estimate only, based on a 30% email-revenue benchmark. Your audit gives store-specific projections.
Why FlowCart Agency
FlowCart Agency vs the alternatives
Doing it in-house or handing it to a generalist agency both leave revenue on the table. Here's how a Shopify-native email team compares.
FlowCart AgencyShopify email team | In-houseDIY / one marketer | Generic agencyNot Shopify-focused | |
|---|---|---|---|
| Shopify + Klaviyo specialists | |||
| Revenue-focused, not just sends | |||
| Full lifecycle flow buildout | |||
| Deliverability & inbox monitoring | |||
| Advanced segmentation & CLV targeting | |||
| Transparent revenue reporting | |||
| Dedicated strategist | |||
| No long lock-in contracts |
Ways to work with us
Pick the engagement that fits your stage
Whether you need a clean Klaviyo setup or a full retention team, there's a way in. Every engagement starts with a free audit and scope built around your store — no long lock-in contracts.
Klaviyo Setup & Foundation
One-time project
For brands getting email right from day one.
- Klaviyo account, data & tracking setup
- Core lifecycle flows (welcome, cart, browse, post-purchase)
- Segmentation foundation & list cleanup
- Deliverability & sender reputation setup
- Branded, mobile-ready email templates
Growth Retainer
Monthly
For brands that want compounding email revenue.
- Everything in Foundation, maintained & optimised
- Monthly campaign calendar & sends
- Ongoing flow A/B testing & expansion
- Advanced segmentation & personalisation
- Monthly revenue reporting & strategy call
Full-Service Email & SMS
Monthly
For scaling brands that want a full retention team.
- Everything in the Growth Retainer
- Klaviyo SMS built & managed alongside email
- Predictive analytics & CLV-based targeting
- Dedicated strategist & priority turnaround
- Quarterly roadmap & deliverability audits
Your First 90 Days With FlowCart Agency.
A proven retention framework designed to uncover revenue opportunities, launch high-impact flows, and turn email into a predictable growth channel for your store.
Revenue Audit & Opportunity Mapping
We start by auditing your Klaviyo account, customer journey, and retention performance to identify where revenue is being lost and where the biggest growth opportunities exist.
What you'll get
- Full account audit
- Revenue opportunity report
- Customer journey review
- Prioritised action roadmap
Retention Strategy & Growth Plan
Next, we build a custom retention roadmap tailored to your store. Every flow, campaign, segment, and optimisation is prioritised based on revenue impact — not guesswork.
What you'll get
- Custom retention strategy
- Flow architecture plan
- Campaign roadmap
- Segmentation framework
Build, Launch & Optimise
Our team designs, builds, tests, and launches your flows, campaigns, and retention systems while continuously optimising performance from day one.
What you'll get
- Flow implementation
- Campaign creation
- Design & copywriting
- QA and testing
Scale What Works
Once the foundation is performing, we focus on increasing revenue through testing, segmentation, deliverability improvements, and ongoing optimisation.
What you'll get
- Monthly performance reviews
- Ongoing optimisation
- A/B testing
- Growth recommendations
What most brands notice first
Within the first few weeks, you'll typically gain visibility into revenue opportunities that were previously being missed. For many stores, welcome flows and cart recovery alone begin generating measurable results within the first 30 days.
Revenue First. Metrics Second.
We don't optimise for opens and clicks alone. Every flow, campaign, and strategy is measured against revenue generation, customer retention, and long-term growth.
These are the benchmarks we work toward across every account.
25–40%
Open Rate
2–5%
Click Rate
2–5%
Conv. Rate
<0.3%
Unsub. Rate
95%+
Inbox Placement
<0.1%
Complaint Rate
$0.20+
Revenue / Email
25–40%
Email % of GMV
Frequently asked questions
- Well-run ecommerce email programs do 25–40% of total revenue. Brands like Dapper BOI generate over 50% of sales through Klaviyo alone. If you're below 15%, there's real money on the table — usually in flows, not campaigns.
Ready to scale revenue from email?
Free audit of your flows, list health, and deliverability. We'll show exactly what's lifting revenue and what's leaking it — and a 90-day plan to fix it.
Get a free email audit